Harvard Business School professor Clayton Christensen first coined the phrase “disruptive innovation” in his 1997 book, The Innovator’s Dilemma. According to Christensen, disruptive innovation happens when “a product or service initially takes root in simple applications at the bottom of a market—typically by being less expensive and more accessible—and then relentlessly moves upmarket, eventually displacing […]
The past few weeks have included a myriad of travel for Master Meter. In May, our VP of Marketing, Ian MacLeod, traveled to Miami to the Smart Water Network Forum SWAN 2019 Conference. His two most important takeaways from SWAN set the stage for our June travel.
In December, we posted a blog reminding water utility leaders not to forget a strategic communication plan when launching an AMI program. Communication is critical to the success of implementation. Don’t let the benefits of AMI be the best-kept secret of your water utility. Promote these benefits to your customers and get them signed up […]
In the December 2018 issue of the AWWA Journal, water utilities that communicate with their customers about broader water issues scored higher in customer satisfaction scores. This was an outcome reflected by the 2018 J.D. Power and Associates survey conducted in water utilities across the country. Based on their survey findings, water conservation and effective […]
January is often a time when people are setting new goals or looking for new ways of thinking. We’re approaching 2019 from a different perspective—instead of adding something new, let’s focus on something existing and improve upon it. A water utility’s customer service staff are often a city’s first impression. Few other departments connect with […]