Tap water has a great origin story. In the early 1900s, public water systems began routinely disinfecting drinking water supplies. This turned out to be critical in the reduction of waterborne diseases. Water has always been an innovative industry. Imagine if routine disinfection of drinking water had been met with resistance, or hadn’t been thought […]
As we prepare to dive into 2020, it is important to assess the challenges our industry will need to overcome in the years ahead. As a meter technology company, we understand the importance of approaching challenges with smart solutions and proactive communication. Ultimately, our technology is all about helping customers and utilities to feel empowered, […]
It’s almost here. The “Silver Tsunami” is about to come crashing down across the workforce and, with it, a tremendous skill gap will be exposed between those preparing to leave the workforce and those just starting their careers. Much like an actual tsunami, there is little we can do to stop it, but there are […]
It seems like tech continues to outsmart us. We wear our phones on our wrists, give verbal commands to our home appliances, and even buy umbrellas that send weather notifications to our phones. In a time where we are tethered to our tech, it can feel impossible to perform our day-to-day duties without the help […]
We’ve heard it for years…
Did you know? The average American uses 17.2 gallons of water every time they shower — and that’s only a small portion of a person’s day. Can you imagine an entire day where you couldn’t use water at all? The “Imagine A Day Without Water” campaign aims to educate people about the value of water […]
Since the National Rural Water Association will soon hold its WaterPro conference in Nashville this September, it seems like a great time to touch on some of the current issues in rural water. Don’t worry if you can’t make it, though. Next year’s conference will be held in Phoenix, and the Rural Water Rally will […]
The 2019 Smart Water Summit, which took place in Arizona at the end of August, marked 2.5 days of boardroom meetings and solution showcases with more than 120 utility guests and 50 vendor partners. The summit offered an opportunity for utility leaders to see the next best smart water innovations available. Master Meter was honored […]
Harvard Business School professor Clayton Christensen first coined the phrase “disruptive innovation” in his 1997 book, The Innovator’s Dilemma. According to Christensen, disruptive innovation happens when “a product or service initially takes root in simple applications at the bottom of a market—typically by being less expensive and more accessible—and then relentlessly moves upmarket, eventually displacing […]
By now, you know that portals offer utilities another opportunity to communicate with your customers. You’re all in and invested in a customer portal. You know how important it is to reach your customers where they are — and often, you do so via email. Some may argue that email is ineffective or that marketing […]
Branding and customer experience are complicated in an industry where customers don’t have a choice in their water and wastewater service provider. Historically, water utilities focused on protecting public health and the environment, which are important to the health and vitality of a community. But water utilities are more than environmental and public health entities; […]
As a company in the business of developing smart water solutions, we’ve grown increasingly curious about the conversation happening around intelligent water. It was all a buzz at ACE 2019, so we decided to take a deeper dive.
The past few weeks have included a myriad of travel for Master Meter. In May, our VP of Marketing, Ian MacLeod, traveled to Miami to the Smart Water Network Forum SWAN 2019 Conference. His two most important takeaways from SWAN set the stage for our June travel.
See you in Denver We will be at ACE 2019 in Denver (“Innovating The Future Of Water”) from June 9-12. Here’s a sneak peek at what we’ve got in store for you when you stop by and see us:
If someone handed your company a million dollars, would you hide it under your mattress or use it to invest in future growth and a more sustainable future? It’s an easy and obvious choice when the offered resource is money; it’s less obvious when given a chance to invest in the benefits of data. However, […]
Master Meter, Inc. is proud to be a Roundtable Host for The SWAN 2019 Conference. During this interactive roundtable session Ian MacLeod, VP Marketing, will discuss “Enticing young human talent to an age-old industry through a dual focus on technology and impact.” Now in its 9th year, the Annual Flagship event of the Smart Water Networks […]
Guest Blog by Stephanie Zavala, CEO and Co-Founder of Rogue Water and the Water in Real Life Podcast *Spoiler Alert: This blog may contain spoilers.
This past month Master Meter, Inc. had the pleasure of sitting on a panel at the Texas Water Conference. Our VP of Marketing, Ian MacLeod, joined a panel with City of Mansfield Utilities Division Director, Jeff Price; and Rogue Water COO, Arianne Shipley, moderated by Michelle Camp of WaterSmart Software. The goal of the discussion […]
April 9 is Global IoT Day. It’s a day when tech nerds around the world will celebrate how IoT is making cities smarter and improving and simplifying life for communities across the globe. As a water tech company, we’re fans of IoT. We spend significant time with customers on best practices to deploy new technology, […]
Imagine H2O and the Water Environment Federation have dubbed March 18-21, 2019 as Water Innovation Week. What does it mean to be innovative in the water industry? Is it new smart water solutions? Is it new funding mechanisms? As purveyors of the world’s most precious resource, all innovation in the water sector has but one […]