Our unique “Human Campaign” conceived in 2018 and launched at the beginning of the following year was a bold attempt to be heard and remembered within a market characterized by a similar chorus of competitive messaging and visuals. Ian MacLeod, Vice President of Marketing for Master Meter noted, “In marketing when every other company zigs, […]
Water services are no doubt essential, especially during a pandemic when more people are staying home, and cleanliness is a top priority. Ease your customers’ minds during these uncertain times by keeping communications flowing. A customer portal is a perfect way to stay in touch. Here are some ways to use this tool to help […]
Customer engagement and analytics platform provides amazing customer experience and enhanced data intelligence to enable proactive water conservation and stewardship. Master Meter, Inc., a leading water management solutions provider dedicated to working with public utilities, and WaterSmart Software, the technology pioneer of behavioral customer engagement solutions that save water and money, are excited to announce […]
On March 18th, Master Meter shared in detail our policy and plan concerning this unprecedented health crisis affecting our industry, our nation, and our world. CRITICAL INFRASTRUCTURE SUPPLIER We now want to provide an update on our role as a technology-based products and services key supplier to the critical infrastructure water sector as outlined by […]
The focus of Master Meter’s entire management team during the last several weeks has been centered on the COVID19 pandemic. Together we’ve made many policy changes to protect our people, safely serve our customers, and mitigate potential disruption. In the spirit of transparency to our community, we want to share our measures taken so far […]
Much has been speculated already about how emerging technologies like Artificial Intelligence can help out many sectors, including the water sector. It might seem like a far-fetched idea for some utilities; however, as we are well into 2020 now, some companies are already helping to forge this into reality.
Tap water has a great origin story. In the early 1900s, public water systems began routinely disinfecting drinking water supplies. This turned out to be critical in the reduction of waterborne diseases. Water has always been an innovative industry. Imagine if routine disinfection of drinking water had been met with resistance, or hadn’t been thought […]
As we prepare to dive into 2020, it is important to assess the challenges our industry will need to overcome in the years ahead. As a meter technology company, we understand the importance of approaching challenges with smart solutions and proactive communication. Ultimately, our technology is all about helping customers and utilities to feel empowered, […]
It’s almost here. The “Silver Tsunami” is about to come crashing down across the workforce and, with it, a tremendous skill gap will be exposed between those preparing to leave the workforce and those just starting their careers. Much like an actual tsunami, there is little we can do to stop it, but there are […]
It seems like tech continues to outsmart us. We wear our phones on our wrists, give verbal commands to our home appliances, and even buy umbrellas that send weather notifications to our phones. In a time where we are tethered to our tech, it can feel impossible to perform our day-to-day duties without the help […]
We’ve heard it for years…
Did you know? The average American uses 17.2 gallons of water every time they shower — and that’s only a small portion of a person’s day. Can you imagine an entire day where you couldn’t use water at all? The “Imagine A Day Without Water” campaign aims to educate people about the value of water […]
Since the National Rural Water Association will soon hold its WaterPro conference in Nashville this September, it seems like a great time to touch on some of the current issues in rural water. Don’t worry if you can’t make it, though. Next year’s conference will be held in Phoenix, and the Rural Water Rally will […]
The 2019 Smart Water Summit, which took place in Arizona at the end of August, marked 2.5 days of boardroom meetings and solution showcases with more than 120 utility guests and 50 vendor partners. The summit offered an opportunity for utility leaders to see the next best smart water innovations available. Master Meter was honored […]
Harvard Business School professor Clayton Christensen first coined the phrase “disruptive innovation” in his 1997 book, The Innovator’s Dilemma. According to Christensen, disruptive innovation happens when “a product or service initially takes root in simple applications at the bottom of a market—typically by being less expensive and more accessible—and then relentlessly moves upmarket, eventually displacing […]
By now, you know that portals offer utilities another opportunity to communicate with your customers. You’re all in and invested in a customer portal. You know how important it is to reach your customers where they are — and often, you do so via email. Some may argue that email is ineffective or that marketing […]
Branding and customer experience are complicated in an industry where customers don’t have a choice in their water and wastewater service provider. Historically, water utilities focused on protecting public health and the environment, which are important to the health and vitality of a community. But water utilities are more than environmental and public health entities; […]
As a company in the business of developing smart water solutions, we’ve grown increasingly curious about the conversation happening around intelligent water. It was all a buzz at ACE 2019, so we decided to take a deeper dive.
The past few weeks have included a myriad of travel for Master Meter. In May, our VP of Marketing, Ian MacLeod, traveled to Miami to the Smart Water Network Forum SWAN 2019 Conference. His two most important takeaways from SWAN set the stage for our June travel.
See you in Denver We will be at ACE 2019 in Denver (“Innovating The Future Of Water”) from June 9-12. Here’s a sneak peek at what we’ve got in store for you when you stop by and see us: