Summer is in full swing, and in many parts of the country, that means hot, dry weather that puts enormous stress on local water supplies. While water conservation is a worthwhile practice anywhere and at any time of the year, the need to conserve precious water resources is especially critical in communities affected by drought. […]
Water professionals from across North America gathered in Toronto, Ontario, last week at the American Water Works Association’s annual ACE event for three days of education, networking, and discovery. Master Meter was proud to be among the participants. During the event, our National Strategic Account Manager, Greg Land, had the opportunity to speak with Water […]
There’s no denying that technology has pervaded our lives, both personal and professional. From our cell phones and smart watches to artificial intelligence and space exploration, we are employing innovative tools that would have been unimaginable just 50 years ago. Over the past few decades, the water industry has begun to embrace technology as well. […]
Last week, thousands of water industry professionals gathered at the American Water Works Association’s (AWWA) annual conference in San Antonio, Texas. It’s been a long three years since we last had an opportunity to attend this important event in person — and the excitement was palpable as colleagues and peers reunited once again. We at […]
From space, the blue and green marble we call home looks deceptively watery. It’s true that about 71% of the Earth’s surface is covered in water, but most of it — over 96% — is saltwater. That leaves about 3.5% in the form of freshwater. But, here’s the thing: Most of THAT is locked up […]
It happens to the best of us: the unexpected demise of a trusty computer or cell phone (or perhaps a poorly executed keystroke… Hey, it was an accident!) results in losing precious data… documents, reports, contacts, logins, customer information, even that cute pic of you and your dog from last Halloween. Gone in an instant. […]
Actions speak louder than words. For now, we’ll have to settle for these words detailing the actions we’re taking and those we plan to take. At Master Meter, we are on the forefront of helping water utility managers leverage technology to create a utility of the future. Our technology, advanced meter infrastructure (AMI) and meter […]
Water Utility Executives Award Master Meter During the 2021 Smart Water Summit Ponte Vedra Beach, Florida, Sep 29, 2021 (GLOBE NEWSWIRE) — Ponte Vedra Beach, FL – The 2021 Smart Water Summit (SWS) announces Master Meter as the “Best Smart Water Solution” during SWS’21, held September 19-21, 2021 at the Marriott Sawgrass Golf Club & […]
Are you sitting down? Comfortable? Good, because we have a story to share with you. Our tale begins in a squat, square building with few distinguishing features. If you drove past it, you wouldn’t even notice it. Yet, within this building operates the most important, life-protecting team in the Town of Blacksburg. And at the […]
Water loss too often gets dismissed. Yet, if you are talking to your water utility’s board of directors and 30% of your presentation wasn’t heard or seen by them, you’d stop immediately to diagnose the problem. If it was beyond your capabilities, you’d grab an expert to help solve the issue. What about water loss […]
Smart water technology has evolved the water utility’s role within municipalities to have a seat at the proverbial Smart City table, participate in the IoT plan, and drive water stewardship. There are many benefits to replacing your meter system with AMI (Advanced Meter Infrastructure) technology. For the utility, the game-changer is when you couple it […]
Much has been speculated already about how emerging technologies like Artificial Intelligence can help out many sectors, including the water sector. It might seem like a far-fetched idea for some utilities; however, as we are well into 2020 now, some companies are already helping to forge this into reality.
It seems like tech continues to outsmart us. We wear our phones on our wrists, give verbal commands to our home appliances, and even buy umbrellas that send weather notifications to our phones. In a time where we are tethered to our tech, it can feel impossible to perform our day-to-day duties without the help […]
We’ve heard it for years…
Did you know? The average American uses 17.2 gallons of water every time they shower — and that’s only a small portion of a person’s day. Can you imagine an entire day where you couldn’t use water at all? The “Imagine A Day Without Water” campaign aims to educate people about the value of water […]
The 2019 Smart Water Summit, which took place in Arizona at the end of August, marked 2.5 days of boardroom meetings and solution showcases with more than 120 utility guests and 50 vendor partners. The summit offered an opportunity for utility leaders to see the next best smart water innovations available. Master Meter was honored […]
Harvard Business School professor Clayton Christensen first coined the phrase “disruptive innovation” in his 1997 book, The Innovator’s Dilemma. According to Christensen, disruptive innovation happens when “a product or service initially takes root in simple applications at the bottom of a market—typically by being less expensive and more accessible—and then relentlessly moves upmarket, eventually displacing […]
Branding and customer experience are complicated in an industry where customers don’t have a choice in their water and wastewater service provider. Historically, water utilities focused on protecting public health and the environment, which are important to the health and vitality of a community. But water utilities are more than environmental and public health entities; […]
As a company in the business of developing smart water solutions, we’ve grown increasingly curious about the conversation happening around intelligent water. It was all a buzz at ACE 2019, so we decided to take a deeper dive.
The past few weeks have included a myriad of travel for Master Meter. In May, our VP of Marketing, Ian MacLeod, traveled to Miami to the Smart Water Network Forum SWAN 2019 Conference. His two most important takeaways from SWAN set the stage for our June travel.