Master Meter and GoAigua Join Forces to Help Utilities of All Sizes Accelerate Digital Transformation Master Meter’s world-class metering system combined with GoAigua’s advanced analytics and predictive algorithms will provide innovative operational analytics and continuous operational improvement. Master Meter and GoAigua Announcement Master Meter, Inc., a leading water management solutions provider for public and private […]
EVERYTHING IS A NAIL WHEN YOU’RE A HAMMER Ever tried to drive a screw with a hammer? It’s not an inspired solution. The only reason it might even seem reasonable is that it’s the only tool you have, and the screw kind of looks like a nail, so it needs to be struck. But the […]
Water loss too often gets dismissed. Yet, if you are talking to your water utility’s board of directors and 30% of your presentation wasn’t heard or seen by them, you’d stop immediately to diagnose the problem. If it was beyond your capabilities, you’d grab an expert to help solve the issue. What about water loss […]
Smart water technology has evolved the water utility’s role within municipalities to have a seat at the proverbial Smart City table, participate in the IoT plan, and drive water stewardship. There are many benefits to replacing your meter system with AMI (Advanced Meter Infrastructure) technology. For the utility, the game-changer is when you couple it […]
Much has been speculated already about how emerging technologies like Artificial Intelligence can help out many sectors, including the water sector. It might seem like a far-fetched idea for some utilities; however, as we are well into 2020 now, some companies are already helping to forge this into reality.
It seems like tech continues to outsmart us. We wear our phones on our wrists, give verbal commands to our home appliances, and even buy umbrellas that send weather notifications to our phones. In a time where we are tethered to our tech, it can feel impossible to perform our day-to-day duties without the help […]
We’ve heard it for years…
Did you know? The average American uses 17.2 gallons of water every time they shower — and that’s only a small portion of a person’s day. Can you imagine an entire day where you couldn’t use water at all? The “Imagine A Day Without Water” campaign aims to educate people about the value of water […]
The 2019 Smart Water Summit, which took place in Arizona at the end of August, marked 2.5 days of boardroom meetings and solution showcases with more than 120 utility guests and 50 vendor partners. The summit offered an opportunity for utility leaders to see the next best smart water innovations available. Master Meter was honored […]
Harvard Business School professor Clayton Christensen first coined the phrase “disruptive innovation” in his 1997 book, The Innovator’s Dilemma. According to Christensen, disruptive innovation happens when “a product or service initially takes root in simple applications at the bottom of a market—typically by being less expensive and more accessible—and then relentlessly moves upmarket, eventually displacing […]
Branding and customer experience are complicated in an industry where customers don’t have a choice in their water and wastewater service provider. Historically, water utilities focused on protecting public health and the environment, which are important to the health and vitality of a community. But water utilities are more than environmental and public health entities; […]
As a company in the business of developing smart water solutions, we’ve grown increasingly curious about the conversation happening around intelligent water. It was all a buzz at ACE 2019, so we decided to take a deeper dive.
The past few weeks have included a myriad of travel for Master Meter. In May, our VP of Marketing, Ian MacLeod, traveled to Miami to the Smart Water Network Forum SWAN 2019 Conference. His two most important takeaways from SWAN set the stage for our June travel.
See you in Denver We will be at ACE 2019 in Denver (“Innovating The Future Of Water”) from June 9-12. Here’s a sneak peek at what we’ve got in store for you when you stop by and see us:
Master Meter, Inc. is proud to be a Roundtable Host for The SWAN 2019 Conference. During this interactive roundtable session Ian MacLeod, VP Marketing, will discuss “Enticing young human talent to an age-old industry through a dual focus on technology and impact.” Now in its 9th year, the Annual Flagship event of the Smart Water Networks […]
Is your city a smart water city? Do you know the potential costs and risks to you for not making that switch? In general, using the adjective “smart” is a grammatical tool to indicate digital technology. A smart city is one that deploys technology with the goal of operating more efficiently. Smart water solutions are […]
In June 2018, the McKinsey Global Institute released a study titled, Smart Cities: Digital Solutions for a More Livable Future. The McKinsey Global Institute (MGI) is the research arm of McKinsey&Company, a global management consulting firm. The goal of MGI is to help leaders in the commercial, public, and social sectors develop a deeper understanding […]
If you had to list the most critical factor to a successful AMI program launch from your customers’ perspective, what would it be? We hope your answer was a proactive communication plan. We’ve worked with countless customers who work tirelessly behind the scenes to put together an incredible AMI program that adds so much value […]
It doesn’t matter which came first — chickens, eggs, farmers, or consumers. When water scarcity is involved, all parties are interdependent. Limiting agricultural or industrial water use in favor of residential use does a community no good if the local economy cannot support existing jobs, or attract new ones, for its residents. In regions chronically […]
Identify The Potential Exposure Why do people steal water? Beyond the obvious answer “because they can,” there are multiple reasons why people might be pressured into diverting the metered flow of treated drinking water: Personal Greed. Residential customers in various circumstances might be tempted to bypass their water meters for at least part of a billing period. […]