Did you know? The average American uses 17.2 gallons of water every time they shower — and that’s only a small portion of a person’s day. Can you imagine an entire day where you couldn’t use water at all? The “Imagine A Day Without Water” campaign aims to educate people about the value of water […]
The 2019 Smart Water Summit, which took place in Arizona at the end of August, marked 2.5 days of boardroom meetings and solution showcases with more than 120 utility guests and 50 vendor partners. The summit offered an opportunity for utility leaders to see the next best smart water innovations available. Master Meter was honored […]
Harvard Business School professor Clayton Christensen first coined the phrase “disruptive innovation” in his 1997 book, The Innovator’s Dilemma. According to Christensen, disruptive innovation happens when “a product or service initially takes root in simple applications at the bottom of a market—typically by being less expensive and more accessible—and then relentlessly moves upmarket, eventually displacing […]
Branding and customer experience are complicated in an industry where customers don’t have a choice in their water and wastewater service provider. Historically, water utilities focused on protecting public health and the environment, which are important to the health and vitality of a community. But water utilities are more than environmental and public health entities; […]
As a company in the business of developing smart water solutions, we’ve grown increasingly curious about the conversation happening around intelligent water. It was all a buzz at ACE 2019, so we decided to take a deeper dive.
The past few weeks have included a myriad of travel for Master Meter. In May, our VP of Marketing, Ian MacLeod, traveled to Miami to the Smart Water Network Forum SWAN 2019 Conference. His two most important takeaways from SWAN set the stage for our June travel.
See you in Denver We will be at ACE 2019 in Denver (“Innovating The Future Of Water”) from June 9-12. Here’s a sneak peek at what we’ve got in store for you when you stop by and see us:
Master Meter, Inc. is proud to be a Roundtable Host for The SWAN 2019 Conference. During this interactive roundtable session Ian MacLeod, VP Marketing, will discuss “Enticing young human talent to an age-old industry through a dual focus on technology and impact.” Now in its 9th year, the Annual Flagship event of the Smart Water Networks […]
Is your city a smart water city? Do you know the potential costs and risks to you for not making that switch? In general, using the adjective “smart” is a grammatical tool to indicate digital technology. A smart city is one that deploys technology with the goal of operating more efficiently. Smart water solutions are […]
In June 2018, the McKinsey Global Institute released a study titled, Smart Cities: Digital Solutions for a More Livable Future. The McKinsey Global Institute (MGI) is the research arm of McKinsey&Company, a global management consulting firm. The goal of MGI is to help leaders in the commercial, public, and social sectors develop a deeper understanding […]
If you had to list the most critical factor to a successful AMI program launch from your customers’ perspective, what would it be? We hope your answer was a proactive communication plan. We’ve worked with countless customers who work tirelessly behind the scenes to put together an incredible AMI program that adds so much value […]
It doesn’t matter which came first — chickens, eggs, farmers, or consumers. When water scarcity is involved, all parties are interdependent. Limiting agricultural or industrial water use in favor of residential use does a community no good if the local economy cannot support existing jobs, or attract new ones, for its residents. In regions chronically […]
Identify The Potential Exposure Why do people steal water? Beyond the obvious answer “because they can,” there are multiple reasons why people might be pressured into diverting the metered flow of treated drinking water: Personal Greed. Residential customers in various circumstances might be tempted to bypass their water meters for at least part of a billing period. […]
Most people accept that major purchases in life — e.g., housing, automobiles, appliances — come with cyclical budgeting impacts that require amortizing costs over the long term, through savings or borrowing. Why should anyone expect the national water infrastructure to be any different? The reality is that relatively long life-expectancies for major water infrastructure components […]
At Master Meter Inc., we are excited to celebrate Global IoT Day on April 9. With our innovative advanced metering infrastructure (AMI) and automatic meter reading (AMR) technology, who can blame us if we geek out about a day called #IoTDay? The internet of things simply means any object with an on/off switch that can […]
As the water infrastructure crisis frustrates policymakers across the country, an increasing number of water managers are looking to sensors and big data as ways to cut costs and save customers from rate hikes. Busted water mains and leaky pipes are challenging water systems across the country. The definitive report on infrastructure, issued last month for the first time in four years, put a spotlight on the deep challenges the nation faces in upgrading its water and wastewater systems.