Harvard Business School professor Clayton Christensen first coined the phrase “disruptive innovation” in his 1997 book, The Innovator’s Dilemma. According to Christensen, disruptive innovation happens when “a product or service initially takes root in simple applications at the bottom of a market—typically by being less expensive and more accessible—and then relentlessly moves upmarket, eventually displacing […]
By now, you know that portals offer utilities another opportunity to communicate with your customers. You’re all in and invested in a customer portal. You know how important it is to reach your customers where they are — and often, you do so via email. Some may argue that email is ineffective or that marketing […]
Branding and customer experience are complicated in an industry where customers don’t have a choice in their water and wastewater service provider. Historically, water utilities focused on protecting public health and the environment, which are important to the health and vitality of a community. But water utilities are more than environmental and public health entities; […]
As a company in the business of developing smart water solutions, we’ve grown increasingly curious about the conversation happening around intelligent water. It was all a buzz at ACE 2019, so we decided to take a deeper dive.
The past few weeks have included a myriad of travel for Master Meter. In May, our VP of Marketing, Ian MacLeod, traveled to Miami to the Smart Water Network Forum SWAN 2019 Conference. His two most important takeaways from SWAN set the stage for our June travel.
See you in Denver We will be at ACE 2019 in Denver (“Innovating The Future Of Water”) from June 9-12. Here’s a sneak peek at what we’ve got in store for you when you stop by and see us:
If someone handed your company a million dollars, would you hide it under your mattress or use it to invest in future growth and a more sustainable future? It’s an easy and obvious choice when the offered resource is money; it’s less obvious when given a chance to invest in the benefits of data. However, […]
Master Meter, Inc. is proud to be a Roundtable Host for The SWAN 2019 Conference. During this interactive roundtable session Ian MacLeod, VP Marketing, will discuss “Enticing young human talent to an age-old industry through a dual focus on technology and impact.” Now in its 9th year, the Annual Flagship event of the Smart Water Networks […]
Guest Blog by Stephanie Zavala, CEO and Co-Founder of Rogue Water and the Water in Real Life Podcast *Spoiler Alert: This blog may contain spoilers.
This past month Master Meter, Inc. had the pleasure of sitting on a panel at the Texas Water Conference. Our VP of Marketing, Ian MacLeod, joined a panel with City of Mansfield Utilities Division Director, Jeff Price; and Rogue Water COO, Arianne Shipley, moderated by Michelle Camp of WaterSmart Software. The goal of the discussion […]
April 9 is Global IoT Day. It’s a day when tech nerds around the world will celebrate how IoT is making cities smarter and improving and simplifying life for communities across the globe. As a water tech company, we’re fans of IoT. We spend significant time with customers on best practices to deploy new technology, […]
Imagine H2O and the Water Environment Federation have dubbed March 18-21, 2019 as Water Innovation Week. What does it mean to be innovative in the water industry? Is it new smart water solutions? Is it new funding mechanisms? As purveyors of the world’s most precious resource, all innovation in the water sector has but one […]
Is your city a smart water city? Do you know the potential costs and risks to you for not making that switch? In general, using the adjective “smart” is a grammatical tool to indicate digital technology. A smart city is one that deploys technology with the goal of operating more efficiently. Smart water solutions are […]
AMI is a powerful technology that mines data from the depths of buried water infrastructure and empowers utility leadership with the knowledge they need to increase efficiency drastically. Most importantly, AMI detects water losses that detract from the revenue paramount to maintaining and preserving the integrity of our water system while also ensuring the sustainability […]
In December, we posted a blog reminding water utility leaders not to forget a strategic communication plan when launching an AMI program. Communication is critical to the success of implementation. Don’t let the benefits of AMI be the best-kept secret of your water utility. Promote these benefits to your customers and get them signed up […]
In the December 2018 issue of the AWWA Journal, water utilities that communicate with their customers about broader water issues scored higher in customer satisfaction scores. This was an outcome reflected by the 2018 J.D. Power and Associates survey conducted in water utilities across the country. Based on their survey findings, water conservation and effective […]
January is often a time when people are setting new goals or looking for new ways of thinking. We’re approaching 2019 from a different perspective—instead of adding something new, let’s focus on something existing and improve upon it. A water utility’s customer service staff are often a city’s first impression. Few other departments connect with […]
In June 2018, the McKinsey Global Institute released a study titled, Smart Cities: Digital Solutions for a More Livable Future. The McKinsey Global Institute (MGI) is the research arm of McKinsey&Company, a global management consulting firm. The goal of MGI is to help leaders in the commercial, public, and social sectors develop a deeper understanding […]
If you had to list the most critical factor to a successful AMI program launch from your customers’ perspective, what would it be? We hope your answer was a proactive communication plan. We’ve worked with countless customers who work tirelessly behind the scenes to put together an incredible AMI program that adds so much value […]
For the past several years, the public’s understanding of the value of water in relation to the system, services, and resources a water utility provides has been one of the top five issues facing the water industry according to the American Water Works Association’s State of the Water Industry report. As a water tech company […]