Latest Blog Posts

Harvard Business School professor Clayton Christensen first coined the phrase “disruptive innovation” in his 1997 book, The Innovator’s Dilemma. According to Christensen, disruptive innovation happens when “a product or service initially takes root in simple applications at the bottom of a ...

By now, you know that portals offer utilities another opportunity to communicate with your customers. You’re all in and invested in a customer portal. You know how important it is to reach your customers where they are — and often, you do so via email. Some may argue that email is ineffective or ...

Branding and customer experience are complicated in an industry where customers don’t have a choice in their water and wastewater service provider. Historically, water utilities focused on protecting public health and the environment, which are important to the health and vitality of a community. ...

As a company in the business of developing smart water solutions, we’ve grown increasingly curious about the conversation happening around intelligent water. It was all a buzz at ACE 2019, so we decided to take a deeper dive.

The past few weeks have included a myriad of travel for Master Meter. In May, our VP of Marketing, Ian MacLeod, traveled to Miami to the Smart Water Network Forum SWAN 2019 Conference. His two most important takeaways from SWAN set the stage for our June travel.

See you in Denver We will be at ACE 2019 in Denver (“Innovating The Future Of Water”) from June 9-12. Here’s a sneak peek at what we’ve got in store for you when you stop by and see us:

If someone handed your company a million dollars, would you hide it under your mattress or use it to invest in future growth and a more sustainable future? It’s an easy and obvious choice when the offered resource is money; it’s less obvious when given a chance to invest in the benefits of data. ...

Master Meter, Inc. is proud to be a Roundtable Host for The SWAN 2019 Conference. During this interactive roundtable session Ian MacLeod, VP Marketing, will discuss “Enticing young human talent to an age-old industry through a dual focus on technology and impact.”

Guest Blog by Stephanie Zavala, CEO and Co-Founder of Rogue Water and the Water in Real Life Podcast *Spoiler Alert: This blog may contain spoilers.

This past month Master Meter, Inc. had the pleasure of sitting on a panel at the Texas Water Conference. Our VP of Marketing, Ian MacLeod, joined a panel with City of Mansfield Utilities Division Director, Jeff Price; and Rogue Water COO, Arianne Shipley, moderated by Michelle Camp of WaterSmart ...