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Latest Blog Posts

Keeping Your Customers Informed with a Customer Portal

Water services are no doubt essential, especially during a pandemic when more people are staying home, and cleanliness is a top priority. Ease your customers’ minds during these uncertain times by keeping communications flowing. A customer portal is a perfect way to stay in touch. Here are some ...

Make 2020 “The Year of Communication”

As we prepare to dive into 2020, it is important to assess the challenges our industry will need to overcome in the years ahead. As a meter technology company, we understand the importance of approaching challenges with smart solutions and proactive communication. Ultimately, our technology is all ...

Combatting Tech Fatigue in the Water Industry

It seems like tech continues to outsmart us. We wear our phones on our wrists, give verbal commands to our home appliances, and even buy umbrellas that send weather notifications to our phones. In a time where we are tethered to our tech, it can feel impossible to perform our day-to-day duties ...

Disruption: It’s Not Just about Tech

Harvard Business School professor Clayton Christensen first coined the phrase “disruptive innovation” in his 1997 book, The Innovator’s Dilemma. According to Christensen, disruptive innovation happens when “a product or service initially takes root in simple applications at the bottom of a ...

From communication to technology, sometimes the best solution is to Just Ask…

The past few weeks have included a myriad of travel for Master Meter. In May, our VP of Marketing, Ian MacLeod, traveled to Miami to the Smart Water Network Forum SWAN 2019 Conference. His two most important takeaways from SWAN set the stage for our June travel.

AMI: A Tool in Your Benchmark Toolkit to Earn Stakeholder Buy-in

If someone handed your company a million dollars, would you hide it under your mattress or use it to invest in future growth and a more sustainable future? It’s an easy and obvious choice when the offered resource is money; it’s less obvious when given a chance to invest in the benefits of data. ...

The Secret to Unleashing Your “Best-Kept Secret”

In December, we posted a blog reminding water utility leaders not to forget a strategic communication plan when launching an AMI program. Communication is critical to the success of implementation. Don’t let the benefits of AMI be the best-kept secret of your water utility. Promote these benefits ...

Conservation and Crisis Communication: Allies Driving Customer Satisfaction Scores

In the December 2018 issue of the AWWA Journal, water utilities that communicate with their customers about broader water issues scored higher in customer satisfaction scores. This was an outcome reflected by the 2018 J.D. Power and Associates survey conducted in water utilities across the country. ...

Back to Basics: The AMI-Customer Service Nexus

January is often a time when people are setting new goals or looking for new ways of thinking. We’re approaching 2019 from a different perspective—instead of adding something new, let’s focus on something existing and improve upon it. A water utility’s customer service staff are often a city’s ...