Management Teams

Executive Management

Senior management brings a steady hand to daily operations and establishes Master Meter's strategy, vision and culture. Expertise in the utility industry and a keen perspective from decades of hands-on expereince help guide the direction of our organization. The carefully cultivated Master Meter culture is focused on people, great products and helping improve the business of water utilities. 

We've built a highly successful business on the cornerstones of loyalty, an uncompromising focus on our customers, and creating a corporate culture that puts our people and their families above profit.

Sales

Our sales team represents decades listening to customers and building a deep understanding of their business. Our seasoned sales professionals have on average spent more than a decade with Master Meter. They know to win in sales they must create winners at utilities.

Engineering

Creating real world solutions that help solve utility problems drives our team of engineers. Every day our engineers  develop new methods of adhering to the Science of Precise Measurement™ to effect better, more precise products that promote utility revenue longer and enable rate-payers to better manage their consumption.

Marketing

We are the customer's internal champion. We echo the customer's voice - their needs and wants - to engineering, manufacturing, and customer service teams. Our mission is to drive a better understanding of what utilities not only need, but what they haven't discovered that they need yet. 

Jerry Potter

President / CEO

Jerry Potter: Jerry started in the water meter business directly upon graduation from North ...

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Ronnie Veach

Senior VP - Sales

Employed in the water works industry since 1976, Ronnie brings extensive distribution channe...

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Bob Williamson

CFO

Bob brings to Master Meter decades of senior level financial management, including nearly fo...

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Neal Farmer

National Sales Manager

Neal brings to Master Meter a keen focus in sales management and distribution channel market...

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Ian MacLeod

VP Marketing

Ian brings 13+ years of water works sales, territory management, and product marketing exper...

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Scott Seehoffer

AMR Technology Director

Scott brings more than 20 years of industry experience to Master Meter, currently overseeing...

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Ron Koch

Business Development Manager

Ron Koch is currently Director of Business Development for Master Meter, Inc. of Mansfield T...

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David Conaway

Operations Manager

David brings 16 years experience in manufacturing management in plastic molding and metal fo...

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